About Us

Digital Media Lab is a leading-edge research group established by the Department of Digital Media at the University of Applied Sciences Upper Austria, School of Informatics, Communication and Media in Hagenberg.

The Digital Media Lab conducts research at the intersection of people, media, and artificial intelligence. At the heart of all activities lies a central question: how do people interact with digital systems, content, and AI — and how can these interactions be made better, more intuitive, and more meaningful?

The lab's research activities focus on human-computer interaction and human-centered AI, serious games and playful experiences, as well as multi-user interaction in co-located games and mixed reality. In addition, investigations into tangible user interfaces and smart textile technologies push the boundaries of physical-digital interaction. In the field of visual computing, AI-driven methods for drone-based image analysis are developed, with concrete applications in wildlife monitoring and ecological research. Data visualization, generative AI, large language models, and intelligent web applications further complement the lab's research portfolio.